With a creative upbringing and experience spanning screenprinting, painting, filmmaking, and fashion, I’ve always approached design with a hands-on, imaginative lens. Early in my career, I was immersed in the fast-paced world of Sedley-Place, London, with clients including The Prince’s Trust (meetings at Clarence House), Coca-Cola (the Piccadilly Sign seen by 100 million people a year), and Johnnie Walker.

Surrounded by an extraordinary group of typographers, graphic, digital, and interior designers, I learned to trust intuition and craft by hand — using pencil and paper rather than rigid grids — while refining a deeply visual, design-led approach.

More than 10 years and countless projects later, I now focus on creating distinctive brand identities that give businesses clarity, impact, and a memorable visual voice.